As of now, more than 50% of internet users are on social media – uploading pictures, sharing posts, consuming content, and all the while providing massive amounts of data to the social media platforms that they are using. This data is used by businesses for different purposes, one of them being social media lead generation.
A significant chunk of the marketer’s strategy is dependent on social media lead generation. Especially the marketers who are ready to move beyond customer engagement and brand awareness, social media lead generation is the next big step. Gathering social media leads will help in finding customers who are interested in your brand and the products or services it offers. Essentially, these leads will help you get in touch with your potential customers and share how your brand can help fulfill their needs.
Businesses that use social media lead generation tips and strategies are likely to achieve better results throughout the marketing funnel. Up to 84% of C-level executives and more than three fourth of B2B marketers have integrated social media lead generation strategies into their marketing plans.
Before we jump into discussing the best social media lead generation strategies, we should first establish what a business would need to effectively implement these said strategies. Firstly, it needs to set up accounts on different social media platforms like Snapchat Mod APK and establish a good following. Secondly, it needs a reliable internet connection in place, like the one offered by Hughesnet Business, in order to effectively use social media to its advantage.
Now that we have that covered, let’s dive into the best social media lead generation strategies that will help businesses generate sales ifvod.
Launch Lead Magnet Offers
Businesses often use different customer incentive strategies to motivate their target audience to share their information with them. You would need to come up with enticing lead magnet offers in order to make sure more and more users are willing to share their information with you.
To explain it simply, a lead magnet is a chunk of content—free and gated—which businesses give to the users in exchange for their email addresses or any other piece of information that they may need. Once you have devised your lead magnet, all you need to do is promote it on social media to generate leads.
Share Customer Testimonials on Social Media
Customer testimonials and reviews act as social proof that can aid in acquiring new leads. This proof goes to show that your products or services are worth it and will benefit the customers positively.
For instance, as per studies, up to 70% of people are likely to buy a product or service after viewing a video testimonial that shows the benefits of those said products or services.
Run Social Media ads
One of the most effective ways to generate social media leads is via paid ads. Businesses create social media ad campaigns targeted at a specific audience to capture their attention and create awareness.
When putting your ad together, design it in such a way that it promotes specific things like platform-specific discounts, limited-time offers, and targeted blog posts.
Live Virtual Events
Virtual events and webinars are the best ways to attract the target audience. You can make a live video on Instagram or Facebook demonstrating how your product or services can benefit the customers or have an influencer come live from your social media account sharing their experience with your product.
Generating leads via social media can be a time-consuming process. Even the best of marketers can at times get overwhelmed when they are unable to generate sufficient relevant leads after applying the best lead generation strategies. The key is to stay patient and innovative at the same time. Keep on applying different lead generation methods and see which one works for you the best.